Few people really understand how important and powerful lifecycle concepts are for leaders of organizations. Whether you are in a start up, in a rapidly growing company, in a company that is professionalizing, in company that has "made it", or in a company that is losing ground in the marketplace - lifecycle concepts help you lead your organization back to the sweet spot with the biggest of big-picture views of where you are going and where you need to go.

There are many lifecycle theorists in the academy, but in the real world of working leaders and managers, no-one even comes close to offering such a solid and useful working understanding of corporate lifecycles as Ichak Adizes. You simply won't get this perspective on your organization from any other source.

The conceptual foundations of the Adizes Methodology do include a lot of interesting core concepts.

The book that gives the fullest account of how core Adizes concepts apply to lifecycle management is Dr. Adizes's Managing Corporate Lifecycles. The Pursuit of Prime is much shorter and more accessible, and a great introduction to some of the core ideas. In fact, if you read this book first, you'll find Managing Corporate Lifecycles much easier and more accessible. So if you have heard rumours about this "Adizes" stuff, and you are looking for a place to start, this would be a good choice.

If you want an edge in the business world as a big-picture thinker, Adizes is one of the frameworks you'll want to have mastered! It will give you a perspective on leadership that nothing else can.