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The Crossroads of Should and Must

Find and follow your passion

The Crossroads of Should and Must

Find and follow your passion


About the book

The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings.

The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, space, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

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About the author

Elle Luna paints, designs, and writes.

She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDEO and with startups including Mailbox, Medium, and Uber.

She speaks to groups around the world, sharing the story of her recently-released book “The Crossroads of Should and Must,” and lives in San Francisco.

Online at elleluna.com

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Quotes from the book


Recommended editions


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The Crossroads of Should and Must

Find and follow your passion

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  • Cover: hard
  • Size: 164х235 мм
  • Number of pages: 176
  • Paper type: offset
  • ISBN: 978-617-577-162-4

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