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Seoul Man

Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate

Seoul Man

A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan


About the book

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir.

When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees.

For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president—the highest-ranking non-Korean at Hundai HQ.

Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us.

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About the author

Frank Ahrens is the author of “Seoul Man” the story of his three years as the only American at Hyundai Motor headquarters in Seoul. It was named a Best Book of 2016 by the New York Post.

Frank has designed and delivered corporate training seminars for industry-leading companies to help them bridge the East-West culture gap, for both U.S. businesses entering the Korean market and Korean businesses operating in the U.S.

Prior to Hyundai, Frank worked for 18 years as an editor and reporter at the Washington Post. He covered the global financial crisis of 2008-2010 as well as the media and entertainment industries. Frank appeared frequently as a media industry expert on CNBC, MSNBC, PBS and other networks.

Frank still writes in his free time. His articles have appeared in Foreign PolicyForbesAutomotive NewsPR News and The Diplomat.

He lives in the Washington with his wife and daughters.

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Seoul Man

Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate

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  • Cover: hard
  • Size: 145х200 мм
  • Number of pages: 405
  • Paper type: offset
  • ISBN: 978-617-577-120-4
  • UPC 94.519/ББК 63.3(6Кор)

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